customer loyalty
Digital customer loyalty
Build customer loyalty easily and smartly
- Digital customer card for quick and secure identity verification in store
- Reach new customers via relevant channels - app, web, mail, messenger
- Strengthen customer relationships through individual offers, coupons, rewards and experts tips
- Increase sales through higher shopping baskets and customer frequency in store and online
- Individualisation of customer communication through purchase behaviour analysis
- Customer loyalty in autopilot mode via automated notifications, workflows, and annual planning
Who uses our customer loyalty?
How the customer loyalty programme works
A classic use case in practise
Your benefits with the customer loyalty programme
Switch to a digital customer card so that your customers can identify themselves quickly and securely in the shop
Time-consuming, manual filling out of DIN A4 registrations is a thing of the past! Your customers can register the digital customer cards online at any time and use them immediately. The identification process at the checkout is also much faster, as you always have your mobile phone with you. This eliminates the time-consuming process of checking the name and postcode of the customer card holder at the checkout.
Reach new customers across channels - exactly where your potential customers are right now
Connect with new customers across different channels, including individual apps, website integration, email, or messaging platforms like WhatsApp. This ensures you reach potential customers exactly where they are, especially considering that most people carry their mobile phones with them nowadays.
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Strengthen your customer relationship with personalised offers, coupons, rewards and expert tips
Your customers leave "footprints" - online and in store. Use these "footprints" as data and get to know your customers better. For this purpose, we provide you with numerous evaluation options in the Cloud Software. When you know your customers better, you can customise their shopping experience.
Through our customer loyalty programme, users receive personalised suggestions for offers that precisely match their preferences. This is made possible by the technical analysis of in store and online purchases, the click behaviour, the length of stay online on the products and in the webshop and their bounce rates. This analysis also makes it possible to provide expert tips that are precisely tailored to the customer. Customer loyalty is then rewarded with attractive coupons and rewards.
Increase sales with your customers
Through continuous contact with your customers, they receive current offers, coupons, rewards and discount offers. This motivates your customers to collect points and automatically attracts them to your in-store shop or encourages them to make further online purchases.
Individualise your customer communication
You accompany your customers on the customer journey and enter into 1:1 communication with them. You can send push messages after the purchase and draw attention to cross products. This can be, for example, a houseplant fertiliser after the purchase of a houseplant.
Put customer loyalty programme on autopilot mode
By setting up the customer loyalty programme once, the system can carry out many customer loyalty measures automatically. These can be, for example, birthday wishes, and also requests for reviews and much more.
Increase number of visitors online and offline with more attractive offers
Motivate your customers with incentives such as attractive offers or coupons to visit your webshop or come to your store. This will increase your online and offline visitor numbers and thus your sales. With our customer loyalty programme, it's child's play!
Reduce the staff workload with online customer registration
Do you want to join the customer loyalty programme quickly and easily? No problem! For this purpose, we have developed various connections to well-known platforms so that existing accesses can be used to register with you. These include Amazon, Instagram, Facebook, PayPal, Google and Apple.
Use the synergy within the Cloud Software
You manage our customer loyalty programme centrally via one platform - our Cloud Software. All elements of the customer loyalty programme are designed in accordance with your corporate design, so that the digital customer loyalty fits perfectly into your system.
Provide your customers with a digital customer section
With a digital customer section, your customers can view their in-store purchases and online orders at any time. In addition, they can also access their receipts and invoices for warranty purposes. Your customers can also view sales, bonuses and points.
Reduce costs with digital bonus gift cards
No more offers and bonus gift cards by post! In the future, you can provide this service to your customers digitally and save a lot of paper and effort. The bonus gift cards can be redeemed online and in-store, and expensive franking and mailing of letters are now a thing of the past.
Customer retention in in-store outlets
Your benefits at a glance
Gain sales and loyal customers
Let your customers shop to their heart's content! From customised rewards to smart marketing automation, customer data tracking and contests, we have everything you need to convince new customers to shop with you and, most importantly, keep them loyal.
The place to go for customer loyalty
We don't just give you the right tools, we give you the complete set as a construction kit. Create the perfect customer journey with seamless POS and e-commerce integrations, customised rewards for your customers and triggered campaigns that strengthen customer loyalty.
Bye-bye customer returns, hello returning customers
With automated rewards, your customers get what they've earned. Whether it's their favourite products for free or percentage discounts - our loyalty programme gives you all the tools you need to delight your customers.
Increase the loyalty of your online shoppers
Get your customers on the World Wide Web to choose your online webshop again and again and create a bond. How? Through loyalty points, digital gift cards and accurate marketing messages across all channels.
Stand out from the crowd with unique rewards for your loyal customers
Stay ahead of your competition in e-commerce and give your customers more reasons to regularly visit your online webshop and buy from you. Reward every purchase with loyalty points, send follow-up and reminder emails or provide digital gift cards for instant download.
Our loyalty programme
Create the loyalty programme that perfectly suits your customers. Motivate your customers to keep coming back to your in-store shop or visit your webshop or website. You can choose from a variety of loyalty strategies - reward your customers with a bonus or loyalty points based on their purchases.
Individual loyalty strategy
To further motivate your customers, the programme allows them to be classified into different levels such as bronze, silver or gold. Attractive coupons, rewards, free products, gift cards or contests ensure customers are satisfied. Collection rules can be used to define how loyalty points can be earned.
Remain in the memory
Stay in touch with your customers and send push messages or automated messages, e.g. for a birthday, a review request, an update on loyalty points and much more. In this way, you stay in the memory of your customers, by email, WhatsApp, social media or SMS.
Automate activities
With the automation feature and annual planning, you can put your loyalty programme on autopilot and further automate the loyalty programme through triggers and automated workflows based on demographic data, purchases and activities.
Analyse buying behaviour
You use the collected data to make the personal shopping experience even better. To do this, you use statistics and evaluation functions that provide insights into the buying behaviour of your customers.
Overview of the functions
Coupons & offers
Every customer loyalty programme thrives on gift cards, discounts and offers. With our programme, you can create, promote and track a wide variety of coupons for all occasions in no time at all. Whether birthday, welcome bonus or holiday discounts - the coupons are created with a few clicks and made available for a specific target group. You decide whether you want a cash discount or a percentage price reduction - everything is possible. With coupon campaigns, you can even completely automate the sending of coupons on specific occasions such as birthdays or anniversaries.
Rewards
What is the best way to retain your customers? With special incentives. With our customer loyalty programme, you can easily create, promote and track rewards for loyal customers. Reward your customers for their purchases every now and then or when they reach a certain number of loyalty points with selected rewards. You can create them for the respective target group with just a few clicks and our proven system ensures that fraud and errors are excluded.
Contests
What is more tempting than an attractive contest? It awakens the playful mood in all of us. With our customer loyalty programme, you can shape customer loyalty in a playful way, build up emotions and use exciting campaigns to stand out from the crowd. Use specific campaigns to achieve goals. How about a contest to attract new customers? Or maybe you want to reward loyal customers. You decide which contest should take place and under which conditions. Determine who can take part in the competition, when, where and how, and surprise existing and new customers with exciting offers.
Contacts
Who is participating in your programme? You can find out through the contacts and get an overview and insight into the participants of the programme. Here you will find all relevant information such as contact details of your customers, their demographic characteristics, sales, last transactions, number of visits and much more.
Lists
Use lists to create customer segments and do something good for customers who are particularly keen to buy. This shows, at a glance, who are the top buyers and gives you the possibility to control all further steps. You can also use lists as a basis for future campaigns, for example by contacting only female or only male customers or narrowing down a certain age group.
Automation
Switch to autopilot now! Personalise your loyalty programme with customised workflows. Workflows automate your next steps and trigger actions that drive loyalty from your customers. But you never lose the personal touch, because you can send personal messages and rewards.
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Campaigns
With our customer loyalty programme, you can create one-off or recurring campaigns for all relevant channels such as email, push messages, WhatsApp, SMS or social media. This allows you to engage your customers more and send points, share links to rewards or reminders of special offers.
You can plan the campaigns in advance, save them as an early draft or have them run automatically on a set date. In the calendar you can see all planned campaigns at a glance.
Analyses and statistics
With the analytics and statistics from our customer loyalty programme, you get valuable insights. With loyalty programmes, you have the opportunity to collect customer data and gain insights into your customers and their buying behaviour. This allows you to constantly optimise your programme and increase customer loyalty. In the dashboard, you can see the performance of your programme and gain insight into all important key figures. These include the number of programme members, points awarded, opening rates, transactions and much more. Campaigns can be filtered and compared according to different points such as date and branch.
Digital customer card
Digital customer card instead of plastic cards. Unused plastic cards in your wallet? No, thanks! Digital customer cards take up no space, are modern and a contemporary digital solution. Whether as a customer card in the smartphone wallet or as a solution in your own app - your customers can access the digital customer card quickly and easily.
Customer section
View in-store purchases online
The comprehensive connections to all common ERP/EPOS systems in the horticultural sector enable the transfer of in-store purchases to our Cloud Software. This means that your customers can view their in-store purchases and also their online orders at any time.
View current sales, bonuses and points at any time
Your customer can view sales, bonuses and points in the online customer section. This is very easy with the digital customer card in the wallet or in your own app. This way, your customers always have an overview of purchases, rewards and bonus programmes.
High data security
Data protection is a top priority, even with a digital customer card! Two-factor authentication ensures maximum security for the data of your existing customer card holders. This means that all data remains where it is safe.
Redeem bonus gift cards online and offline
The bonus gift cards are created via the ERP/EPOS system in our Cloud Software and can be redeemed directly by the customer across all channels. Either offline, in the in-store shop or online in the webshop.
Register customer cards quickly and easily
Time-consuming and manual filling out of forms is a thing of the past! Tomorrow your customers can register for their digital customer card online on your website or via a tablet at the POS. And best of all, the customer card can be used immediately afterwards.
Carry out customer card changes anywhere
Relocated? Changed your name? No problem, because your customers can easily make changes to their customer cards online. The automatic synchronisation with the ERP/EPOS system always keeps the data up to date.
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View the receipts of in-store purchases online
Lost the receipt? No problem, because with the digital customer card your customer has access to all the receipts of the purchases made in the in-store shop. This automatically ensures a better customer service experience and prevents long invoice searches or warranty discussions.
How does your project work?
Initial briefing
To understand your wishes and ideas thoroughly, we establish the design and functional specifications of your project through a briefing. Considering your corporate design, we request logos, graphics, and other relevant elements. This ensures that your project reflects your unique identity.
Conception & Development
During the conception phase, we define the design structure of your website, providing you with a clear preview of the project's appearance. We accommodate correction rounds and individual adjustments to address any change requests or additional ideas you may have. Once you are satisfied with the layout, the project proceeds to the development stage.
Quality control
To ensure a seamless outcome, an internal final quality control is conducted, assessing your project for both design and functionality. Any necessary final adjustments will be made before the project is ready to go live. After all, our goal is to provide your customers with a great online experience.
Release
The release is a crucial time where your project goes live, and the site is updated with the new design. This means your customers can now visit your new website to learn more about you, your business, and your products.
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FAQ ́s about our digital customer loyalty programme
What is a customer loyalty programme?
Our customer loyalty programme is an effective marketing strategy to create certain incentives for customers to make repeated purchases. The only condition: the customer must become a member of this programme. The motivation behind this is simple: the customer should make purchases in their own shop and, of course, prefer to do so more often than with the competition. The most common form of customer loyalty is a customer card.
What makes Green Solutions' customer loyalty programme so special?
Compared to conventional digital customer card systems, when developing our customer loyalty programme we made sure that the solution is compatible with all common ERP/EPOS systems in the horticultural sector. This means that the customer's own customer card data can be seamlessly transferred and a time-consuming migration of the data is not necessary. The digital costumer loyalty was not only developed for practice, but also with practice, and thus meets the requirements of horticultural companies. In addition, the set-up period is manageable, so that the digital customer card can be used shortly after the order is placed. You can easily collect data, profit from it and use it to make the shopping experience even better for your customers. And all this is fully automated and uncomplicated in one system
What are the costs for using the loyalty programme?
The costs for using the digital customer loyalty programme depend on the number of channels for which the programme is to be used. Basically, we differentiate between one-off and annual costs and rely on the modular principle, which has proven its worth. Feel free to ask for a non-binding offer, we are sure to find the right kit for you!
How much time does it take for the client?
The expense for the client, i.e. you, is very manageable. In addition to participating in the kick-off meeting for the project, at which information is provided about the project implementation and open questions are answered, you only have to participate in the integration test, and we take care of the rest for you. This takes place shortly before the release and is crucial for the function of the digtial costumer loyalty. The implementation itself is standardised and is carried out by us and the respective service provider of the ERP/EPOS system.
How long is the contract period?
The contract period of the customer loyalty programme is 3 years. This means that you will receive a digital customer card for this period and, if you extend your contract, for longer too, you give your customers a unique shopping experience.
How long does it take to implement the customer loyalty programme?
The project duration of the customer loyalty programme is usually between 2 and 4 weeks. In a project plan you get an exact overview of how long the implementation of your project will take. This way you also know exactly when which phase is due.
Is my data safe?
You are in good hands with us! As far as security is concerned, we take care of important issues for you such as legal security, GDPR compliance, hacker protection, backup, monitoring and load balancing.
What does Green Solutions do with my data?
Of course, your data only belongs to you. We act exclusively as a technical service partner and process your data.